However, all of them failed to woo enough users despite its massive push with the help of WeChat, a prime product with a billion users.ĭouyin and Kwai, the two top short-video apps, grew exponentially and attracted hundreds of millions of users within only 5 years. In early 2019, the social media giant added another short video feature named Time Capsules that appears in WeChat Moments and only exist for 24 hours before automatically deleted, reminiscent of Snapchat's and Instagram's Story feature.īesides WeSee and Time Capsules, Tencent launched at least 12 other similar services and apps. One of them was WeSee (微视), a mobile video streaming app that included short video features launched in 2013, years earlier than the now dominant Douyin and Kwai (快手). Tencent, by itself and through WeChat, made numerous attempts in the short video sector prior. Some users prefer to post images or short videos," said Zhang said, adding that "My original intention is to offer a platform where everyone is able to create content." "Not everyone is interested in writing articles. He stated that WeChat Official Accounts, the company's text-based content publishing platform, was positioned as a connector between brands and their subscribers and aimed at pushing the latest information to its readers, but only used articles as the only message types and lacked support of videos. "WeChat has missed the boat on the explosion of short video content over the past few years,” said Zhang. The new feature was first announced by Allen Xiaolong Zhang, a prominent Tencent executive known as the "father of WeChat", during the 2020 WeChat Open Course conference in early January. Only notable difference between the two apps is that WeChat Channels limit video length to 25 seconds while Douyin allows up to 5 minutes for most users and 15 minutes for a limited number of beta testers.
Short videos are "looping", or automatically played after the last one finished, reminiscent of the popular short video app Douyin, made by Tencent's major rival ByteDance. Located in the social media feed called WeChat Moment, under the app's "Discover' tab, users can explore top-trending videos from celebrities, vloggers, craftsman, etc.
WeChat, China's top instant messaging app made by Tencent that includes a slew of local services, launched a short-video feature in early February dubbed Channels (视频号 in Chinese). Tencent's Wechat Launches Another Short Video Offensive Against DouyinĪfter fourteen miserable short video attempts, Tencent takes another stab at Douyin by launching Channels, another looping video service inside WeChat. Tencent's Wechat Launches Another Short Video Offensive Against Douyin - PingWest English 中文
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